Kevin Moyer, Chair of the MUSI Steering Board added, “We thank these world-class innovators for their willingness to give their time and serve on the IAB. Those recommendations will be presented to the MUS Initiative Steering Board for consideration and implementation.
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Additionally, the IAB will review current progress and provide strategic recommendations on how to improve and accelerate this initiative going forward. Brasseur.įor its first meeting in early June, the Innovation Advisory Board will begin addressing cross-domain integration challenges above, on, and below the water, as well as standardization across Allies. The IAB will be chaired by MUSIC^2 Director Michael D. The experts include: a member of parliament, a design thinking expert, start-up CEOs, a futurist, a theater producer, several PhD’s, and various other experts in their respective fields.
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Despite their differences, board members are unified by a personal and professional history of challenging the status quo. The IAB was inspired by Amir Husain, CEO of SparkCognition and current IAB member, particularly his video, Being an Innovator in the Age of Exponentials, and his call to “ get ideas from everywhere” and “ work in diverse cross-functional teams.” To that end, members of the Innovation Advisory Board have a diverse set of backgrounds, areas of expertise, and experiences in the public and private sectors. Seeking to improve on this progress and accelerate the MUS Initiative further, MUSIC^2 is pleased to announce the formation of the MUS Innovation Advisory Board (IAB). In 2019, the MUS Initiative made significant headway, including the creation of the MUS Innovation and Coordination Cell (MUSIC^2), an industry symposium, and Europe’s largest ever maritime unmanned systems operational experimentation exercise, REP(MUS), hosted by Portugal last September. The Initiative was launched by Defense Ministers from 13 Allies in October of 2018. The NATO Maritime Unmanned Systems (MUS) Initiative is a U.S.-led multinational cooperation effort which aims to accelerate the pace of development and integration of unmanned systems in Allied and Partner navies. We want to hear from you! How is your brand navigating production as states reopen and commercial shoots begin to resume? What challenges are you facing, and what would you like to know from your marketing peers managing productions in this unusual time? We’ll also discuss ideas for our November meeting, focused on Diversity & Inclusion initiatives in production (both in front of and behind the camera).United States Mission to the North Atlantic Treaty Organization FOR IMMEDIATE RELEASE The Maritime Unmanned Systems Innovation and Coordination Cell (MUSIC^2) Announces the Formation of the MUS Innovation Advisory Board COMMITTEE ROUNDTABLE (12:30PM – 12:55PM EDT) Shannon Hendrickson, Vice President, Marketing at ADT In this session, Shannon Hendrickson, VP, Marketing at ADT will share the different techniques used to execute this body of work and what might work best for your brand. Travel and quarantine restrictions put a damper on most brands’ production plans this year, but that didn’t stop leading security brand ADT and its nimble agency partner from producing 3 new full-funnel bodies of work – and even launching a new product. ADT SECURITY: COMMERCIAL PRODUCTION DURING A PANDEMIC (11:50AM – 12:30PM EDT) Sarah Traverso, Group Director, Social Center & Production, IMC at The Coca-Cola Company In this session, Sarah Traverso, Group Director, Social Center & Production, IMC at The Coca-Cola Company will share how the brand developed, captured, and produced this intricate story without ever leaving home. Shot on location during quarantine and directed remotely, the spot went from brief to air in under 12 weeks with a modular creative design that allows Coca-Cola teams around the world the ability to customize for their markets.
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COCA-COLA’S GLOBAL STORY, SHOT ENTIRELY FROM HOME (11:10AM – 11:50AM EDT)Ĭoca-Cola's "The Great Meal," a 90-second TV spot featuring a mosaic of 13 real households in eight countries, is the company's first piece of new creative since COVID-19 lockdowns took effect.
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